With the sheer volume of music being produced, artists are looking for ways to stand out among the endless waves of content. The novelty of video-formatted content popularized by YouTube, TikTok and Instagram are table stakes for music artists. And for artists seeking a global fan base, doing lyric videos in various languages can be a strategic addition ahead of a worldwide release rollout or tour. And, new technologies mean they do not have to be cumbersome or expensive to make. Rather than exhausting budgets to overproduce traditional music videos with little to no return on investment, lyric videos are rising in popularity as a quick and affordable alternative for artists looking to build momentum and connect with fans of all ages around the world. Could this be the music industry’s solution to capturing (and keeping) fleeting attention spans?