International Marketplace

Embedded within the convention, the International Marketplace serves dual purposes, as a provider of key services to international delegates and as a physical space for networking with others from Canada and around the world.

CAAMA members and CMW delegates can participate in a series of targeted business-to-business meetings through the International Marketplace at CMW. Contact for more details.

The meeting place for International and Canadian delegates looking to do business with each other.

The International Marketplace (IMP) at Canadian Music Week organizes business-to-business meeting sessions with incoming mission delegates.


CAAMA shone a Spotlight on Poland on Thursday, April 20 2022, welcoming its first official music mission from Poland to Canada. The Focus is on The Netherlands and is aligned with the international trade activities celebrating the 75th Anniversary of the Liberation of the Netherlands by Canada.

The International Marketplace organized virtual meetings in support of the 2022 SPOTLIGHT ON JAPAN on May 31, 2022 for a round of close to 300 meetings with CAAMA members, Canadian participants and japanese buyers and professional

International Delegates and Incoming Trade Missions are onsite…

Follow-up with contacts made at Eurosonic, ADE, MIDEM, Reeperbahn or SXSW and make new connections through missions from Spotlight and Focus countries, or sectors in attendance such as Live / Festivals, Music Supervisors / Synch, Booking Agents, A&R Reps, the Mentor’s Cafe, etc.  The International Marketplace team and Music Ambassadors are ready to help you connect with the delegates you want to do business with. In advance, preview the online list of IMP participants who will be on-hand looking to do business in Canada.

Sign in early, provide your objectives and we’ll help you make the right connection.

  • Hosting receptions
  • Setting up international exhibits and booths
  • Presenting information panels on their international territories
  • Participating in international meetings, prearranged one-on-one meetings and mentoring sessions



International Marketplace activities include:

– Panels on Spotlight and Focus Countries
– International One-on-One Meetings
– Formal and Informal Networking Opportunities, Receptions
– Mentoring Sessions
– Speaking and Panel Opportunities
– Spotlight Showcases

2023 Spotlight on Africa




Africa’s population is 1.4 billion people across 54 countries on a land mass of 30.37 million sq. km (11.7 million sq mi) – roughly three times the size of Canada. It houses Northern Africa – one of the fastest-growing music market regions under MENA. It is home to the growing popularity and expansion of Afrobeats from Nigeria.

North Africa (under Middle East and North Africa region or MENA) is the Fastest Growing Region in the World

In response to the phenomenal growth in Africa, the International Federation of Phonographic Industries (IFPI) has – for the first time – reported on Sub-Saharan Africa as well as the Middle East and North Africa (MENA). With exceptional revenue growth of 35.0%, MENA was the world’s fastest growing region in 2021.  Sub-Saharan Africa (SSA) showed consistent revenue growth (9.6%) in in 2021, with South Africa indicating a +2.6% increase year-over-year. Consistent with all other regions, SSA saw an increase in revenues from streaming, especially ad-supported streaming where revenues rose by 56.4%.

Africa’s music streaming market projected to reach $314.6m by 2026

Areas previously inaccessible are now developing music industry infrastructures to help nourish and grow the local music scene. The Sub-Saharan Africa generated $70.1M of revenues from recorded music in 2021 – one of the first times IFPI has posted an official industry figure for the region. That was up by 9.6% year-on-year. Research firm Dataxis predicts Africa’s annual music streaming revenues will grow from $92.9m in 2021 to $314.6m by 2026, citing internet penetration rates as the main ceiling on this growth, as streaming cannot go faster than infrastructure. Dataxis also noted that the majority of revenues are still coming from a minority of African countries: around 40% from South Africa, and 86% from that country plus Egypt, Nigeria, Morocco and Algeria – the top five markets in the region.

The Phenomenon of Afrobeats

African music is slowly making its footprint on the world with Nigerian musical exports and the introduction of Afrobeats. Afrobeats has encouraged a whole generation of musicians from Nigeria, across the continent, and maybe even globally.

One of the factors contributing to this is the Nigerian migration and diaspora which is vast and expansive. Nigerians are spread out throughout the world. Over and above this, the Nigerian community is a tight knit one, no matter where they are in the world. They are also generally quite successful while strongly maintaining their attachment to their culture. As a community, they continuously prioritize the consumption of their culture and this includes watching Nollywood movies and listening to or producing their music. This has influenced the massive export of their music to all these places. These three ingredients make for the perfect recipe for a global music takeover.

The impact of Afrobeat’s collaborations with global styles has even further cemented the genre and Africa in the West with international superstars joining forces with some of Africa’s most exciting artists including Major Lazer and Mr. Eazi, Wizkid and Beyoncé, and Burna Boy and Chris Martin.

Another major artist to invest in the potential of the African market is an English singer-songwriter, Ed Sheeran. Since the South African tour of his album Divide, he has been mixing things up music-wise. Recently he has released dance tracks like Bad Habits which are already different from his usual love songs. With this evolution of his sound, the artist has embarked on his first-ever afrobeat track as he hopped onto the remix of Nigerian superstar Fireboy DML’s hit single Peru. While Sheeran has been venturing into other genres of music Afrobeats is not something anyone would have expected from Sheeran next as it is an even further step away from his normal sound.  This bodes untold potential for co-productions between Canadians and music creators on the African continent.

CMW 2022 will welcome international export offices from a variety of countries in town to do business with Canadians.




1:00 PM – 3:00 PM (Intl. Marketplace | Regatta Room)

CMW International Meetings with Music Supervisors

The Canadian Association for the Advancement of Music and the Arts (CAAMA) in collaboration with Canadian Music Week – present an opportunity to meet one-on-one with some of the world’s top music supervisors. Meet one-on-one with key Music Supervisors and sync agents from around the world at CMW’s International Marketplace. A unique opportunity to exchange cards, build relationships and set the foundation to bring your music to the screen.  Find out from the decision-makers what they are looking for and what it takes to win their attention.  Participants for this year’s Sync Summit have worked on a variety of mainstream and cutting-edge projects including major television shows, motion pictures, games and iconic Cultural Brands. Meetings are pre-arranged by appointment only. Contact Kathy Hahn <>.at the International Marketplace to sign up.


  1. Brandy Ricker – Brandy Ricker
  2. Daniel Kuypers – Energy BBDO
  3. Jesper Gadeberg – Musicstylist
  4. Josh Marcy – Media Arts Lab.
  5. Justin Kamps – Monster Sector Music Supervision, Inc.
  6. Mark Freiser – Sync Summit
  7. Natasha Duprey – Must be Nice Productions
  8. Nitzan Hoffmann – FXR
  9. Randall Foster – Chief Creative Officer Chief Creative Officer – SymDistr
  10. Rob Schwartz – WHO?MAG
  11. Thomas Golubić – SuperMusicVision
  12. Todd Porter – Hated Industries (? Are they participating)
  13. Yvette Metoyer – Sounds In Color
FRIDAY, JUNE 9, 2023

9:45 AM — 10:30 AM           (Harbour Ballroom B/C)


Booking agents pave the road for touring artists and can provide an essential service as a member of an artist’s team. Learn how a booking agent can work with you to move your career to the next level. This session will de-mystify what an agent does and what they need to be able to help you.  Find out how to get the attention, how to build and sustain interest from booking agents. Need agents for your artists? Gain a greater understanding of how booking agencies work. Capacity is limited. Register early, the earlier the better.

MODERATOR: Emmanuel Patterson, President, Talent and Touring  – F7 Entertainment Group


  • Jason Furman, Vice President – Paquin Artists Agency
  • Kathleen Reid, Agent / Managing Director – The Feldman Agency
  • Mike G, Agent – UT
  • Ralph James, Agent – APA


10:45 AM — 11:30 AM         (Harbour Ballroom B/C)



  • Bianca Capanna, Director of Event Operations – Evenko
  • Mark Russell, Promoter and Project Manager – Live Nation
  • Tricia Silliphant, Senior Director – Music & Live Events – Maple Leaf Sports & Entertainment (MLSE)


11:45 AM — 12:30 PM   (Piers 2/3)


PRESENTED BY: Baldeep Randhawa, Talent Buyer / Promoter – Live Nation



11:45 AM — 12:30 PM       (Piers 24/5)


A pioneer of the Australian music industry, Michael Chugg or Chuggi as he is affectionately known, has garnered a reputation both locally and internationally as one of the country’s most prominent music promoters, and is a name synonymous with some of biggest tours to have come through Australia and New Zealand over the past 50 years.

KEYNOTE: Michael Chugg, Founder/ CEO – Chugg Entertainment

INTERVIEWER: Joey Scoleri, Head of Industry Relations – Live Nation


1:00 PM – 3:00 PM (Intl. Marketplace | Regatta Room)

MEET THE WORLD – B2B Meetings with International Buyers & Participants

The Canadian Association for the Advancement of Music and the Arts (CAAMA) in collaboration with Canadian Music Week – present an opportunity to meet -on-one with key International Talent & Music Buyers, Market Specialists and Participants onsite looking to do business with Canadians. A unique opportunity to exchange cards, build relationships, set the foundation to bring your music a variety of sectors, audiences and territories.


3:45 PM — 4:30 PM  (Piers 2/3)    



4:45 PM — 5:30 PM  (Piers 4/5)



  • Elliott Lefko, Vice President – Goldenvoice Concerts
  • Joey Scoleri, Head of Industry Relations – Live Nation
  • Rob Zifarelli, VP Talent & Touring – Live Nation
  • Steve Herman, Senior Vice President – Touring – Live Nation




10:00 AM-10:45 AM EST               (Piers 2/3)

Spotlight on Africa: Panel – I Love Afro Beats

(Panel Discussion)

Can Afrobeats be authentically created locally throughout the diaspora regions? This panel of Afrobeats industry veterans and
brand specialists will highlight the influence of social media in the growth of Afrobeats style; the art of Live Performance and its importance in the development of the movement. The conversation will conclude with a brain analysis on solutions to the challenges faced by the Afrobeats movement in achieving greater exposure, recognition and success.

MODERATOR: Adesegun Adeosun Jr.  CEO / Founder.  AFRONATION


  • Adesope Olajide : Broadcaster  UK
  • Eddie Hatitye – Music in Africa Foundation (Zimbawe)
  • Rickie Davies – Promoter (Ghana, UK)
  • Julz Ossom, Founder, African Music Week (Canada)

Produced in collaboration with African Music Week (Canada)



11:00 AM – 12:15 AM         (Harbour Ballroom B&C)

Spotlight on Africa Panel: How to Break into the African Music Market: Unpacking Rights, Distribution, and Collaboration Across Border

Join our expert panel as we explore the exciting opportunities and challenges of breaking into the African music market. Our discussion will focus on the essential elements of success, including understanding the complexities of rights, distribution, and collaboration across borders. With our experienced panelists, you’ll learn how to navigate the African music market, build meaningful relationships, and maximize your impact on this vibrant and rapidly expanding industry. Whether you’re an artist, manager, or industry professional, you won’t want to miss this valuable discussion on breaking into the African music market.

MODERATOR:  Amira Guetif, (North Africa – Tunisia)


  • Pfanani Lishivha (He / him),CEO – SAMPRA (South Africa)
  • Eloi Mugabe (He / him)- Audiomack Ambassidor (Rwanda)
  • Natasha Stambuli (She / her), Boomplay (Tanzania)
  • Jiggs Thorne (He / him), Founder – Bushfire Fest; Director, Booker -eSwatini 
  • Tosin Sorinola (He / him), Director of Artist & Media Relations – Boomplay
  • Brahim El Mazned – Founder Visa For Music
  • Sivan Pillay- Trace TV (largest broadcaster in Africa reaching over 400 Mil


2:30 PM – 4:30 PM   (IOntl. Marketplace | Regatta Room)


Pre-arranged international meetings. Meet one-on-one with members of the delegations from Africa in a two-hour session of curated, pre-arranged meetings customized to your objectives. By appointment only. Contact the International Marketplace for details ( (Int’l. Marketplace – Border Breakers – Export Development Series)


4:30 PM — 5:15 PM    (Piers 4/5)


Among artist revenue stream options, Sync licensing has become one of the fastest growing and most lucrative. Movies, TV series, commercials, video games… all potentially offer compensation, exposure and a foot-in-the-door for future “passive income” opportunities. Agencies have stepped in to “match-make” artists and sync licensing clients. And tech-based platforms have sprung up that can facilitate artists’ access to music supervisors who can introduce their music to whole new audiences. In this session, we’ll evaluate the options and talk about what’s at stake, revenue-wise.

MODERATOR: Mark Frieser