CAAMA successfully completed curated B2B meeting sessions with Germany (March 9) and Italy (March 23). More than 40 CAAMA members and Canadian participants met with Italy and Germany during the month of March, with some meetings that were missed due to COVID or travel, still ongoing. Some 350+ meetings generated between $1 and $2 mn in potential or actual revenue for the participants.
In advance of the March meetings, CAAMA worked with the Embassy in Japan on a webinar to pre-promote the Spotlight on Japan at CMW in June.