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Aligned with Canada’s recent Indo-Pacific Strategy international trade agreement, CAAMA’s 2024 SPOTLIGHT ON INDIA is designed to provide fresh opportunities with increased access, new potential revenue streams and trade relationships for Canada in the India music market.

India music industry is one of the most established worldwide – with more than 1,000 radio stations, 10M+ live events, 750+M phones with radio sets & music capability; 1,450 TV shows related to music; nine major music streaming platforms. India is the 2nd largest internet market in the world (2nd to China) 

Indians spend 20 hours listening to music per week as compared to 18 hours globally. India’s ‘T-Series’ YouTube channel is the most subscribed YouTube channel in the world with 233M subscribers & 202+ B total views. . Last year, 48.7% of India’s 1.37B ppl had internet access. Urban India scores higher with 70+% of the population accessing the internet. The high internet penetration now enables access to markets once inaccessible. Luminate projects India could be the world’s largest music streaming territory by volume this year.

Contact the International Marketplace for more information on how to participate in the 2024 trade activities onsite or virtually.


We look forward to welcoming you onsite. Meet with new potential business partners, re-new old acquaintances and pursue new international trade opportunities. CAAMA members receive a discount on their CMW registration.

The International Marketplace hosted close to 1,000 B2B meetings around CMW in 2023. The 2024 Spotlight is on India, home to IPI (India Phonographic Industry) – the 2nd oldest music industry org. in the world involved in protecting copyright When CAAMA produced its Spotlight on India in 2010, only 7.5% of India was connected to the internet. In 2022 India was ranked as the 2nd largest online market worldwide, 2nd only to China. Now, 52% of India is connected, The 2024 Spotlight will tap new opportunities which were not accessible 14 years ago.  CAAMA’s 2024 Spotlight will provide fresh access to this industry, which is one of the world’s most established.

Sign in online here to participate in the pre-arranged, curated B2B meetings.

CAAMA’s International Marketplace trade hub will be open daily from 10:00 AM to 5:00 PM EDT during CMW.

You will find us in the room with all the flags.

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