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2014 Focus on Austria

The Austrian music industry generates around EUR 2 billion, accounting for 1.25% of GDP. In terms of value creation and employment, the music industry is therefore more important than the textile industry, paper industry, chemical industry or plastics industry. In terms of GDP share, Austria has similar value levels to Great Britain and the Netherlands in international comparisons. Austria has more than 2 million music lovers who consume music in a digital format, although not all legally. Yet online music sales continue to grow, increasing by 10% over 2012 to 26.5 million EUR for the eighth time in a row, reinforcing the idea that online music services have the potential to bring the total music market to growth. Digital album downloads are the largest single segment of the online music market while streaming is the single segment with the largest growth. However, the CD – at 96 million EUR – is still the best selling music product in Austria. In absolute figures, total Austrian music sales rank 19th in the world and take 11th place in Europe. Pop is the leading genre in the market. Austria has the best facilities for performing arts venues in the whole of Europe. The centre is Vienna, with 54% of all Austrian performance venues.

Through market visits and a subsequent incoming mission of key industry players and buyers to Canada in May 2014 – at Canadian Music Week – CAAMA will bring this market into focus for Canadians and explore the opportunities and entry strategies for successful export.


Each year, CAAMA coordinates an International Buyers Program, identifying music professionals from around the world to meet and do reciprocal business with Canadian delegates. As part of 2014’s Program, CAAMA will present an International FOCUS ON Austria at Canadian Music Week (May 6-10) which will include the following activities:

  • Welcoming Internationals Cocktails
  • Spotlight Showcases – Showcases featuring some of the hottest new Austrian artists
  • PANEL: How to do Business in Austria
  • Pre-arranged INTERNATIONAL meetings at the International Marketplace (IMP) – One-on-One pre-arranged meetings between the Austrian delegation and Canadian delegates (By appointment only)
  • Meet the Austrians – VIP Reception
  • Session: Overview of the Canadian Music Market – This primer will introduce foreign guests to the Canadian market *MANDATORY SESSION*
  • Networking/Closing Cocktail Reception at the International Marketplace


Thomas_HeherVienna-WavesThomas Heher | Waves Vienna
Thomas Heher, born in 1974, since 1996 in the cultural sector active, is co-founder of pop culture magazines The Gap and TBA and the literature magazine Volltext. He used to run the viennese record label P.A.M. Records with more than 50 releases and collected lots of experience when promoting concerts, readings and film screenings. In 2011 he founded Waves Vienna – Music Festival & Conference where he works currently as the festival director.WAVES VIENNA is the first club and showcase festival in Vienna. The first two editions 2011 and 2012 not only managed to appeal to the national audience but also to attract visitors from the UK, Czech Republic, Germany, Switzerland, Slovakia, Hungary, Slovenia, Croatia, Serbia, Romania, France and many more. The extremely remarkable attendance of 517 international delegates and journalists from 27 countries at the WAVES MUSIC CONFERENCE 2012 proves the huge interest in the conference’s subject “East Meets West” and hence positions Vienna on the European map for music conferences. In the course of 4 days, WAVES VIENNA 2012 presented more than 130 acts from 24 countries on 14 stages in Vienna. Between Thursday and Sunday, more than 10,800 people visited the festival. 2013 WAVES involves 16 stages in Vienna and will be extended to also include Bratislava. Six additional locations in Bratislava will present a completely independent programme alongside that of Waves Vienna on Saturday, 5th of October.
Hannes_TschurtzVienna-WavesHannes Tschurtz | Ink Music
A music enthusiast ever since, Hannes became an entrepreneur by founding ink music (Booking Agency, Label, Publishing House, Public Relations) in 2001. The agency focuses on artist development, but also books tours and promotes shows for many national and international artists (and, well… you can’t hide a certain love for Scandinavian and Canadian Artists if you take a closer look at the agency’s roster).He is Co-Founder of Austria‘s first Sync & Licensing Agency “Swimming Pool” (2010) and its original and successful Music Film Festival Poolinale. In 2011, he co-founded Smart Ticketing Start-Up NTRY.

Hannes currently is Head of the Austrian Music Exports Advisory Board and was on the Board of Austria’s Independent Label Association for many years. He teaches Music Business and Cultural Management at several universities in Austria. Having been in journalism for a while, Hannes still writes Music Business related articles and comments for newspapers, magazines and blogs. Has been a speaker at many international events like Eurosonic, Spot Festival (Denmark), Tallinn Music Week (Estonia), Sonic Visions (Luxemburg) or c/o pop (Germany).

Bernhard-kernSiluh-RecordsBernhard Kern | Siluh Records
Bernhard Kern is co-founder and builder of Siluh Records, an independent record label, publicity company, and concert promoter based in Vienna. In 2005, he founded the label together with actor and twee pop aficionado Robert Stadlober. After finishing his master’s degree in Sociology and quitting his job at the weekly magazine Falter, Bernhard started to pursue Siluh Records on a professional basis. Beside releasing and pushing artists, Siluh also offers PR, booking and publishing in Europe.
Katharina-SeidlerKatharina Seidler | Radio FM4
Katharina Seidler has been writing about music for about ten years. She works as an author and presenter at the Austrian national radio station Radio FM4, regularly contributes to all sorts of music magazines in the german speaking area and writes a weekly column in the Viennese city newspaper Falter, keeping a close eye on the local music scene. Her musical focus lies on pop and electronic music as well as on experimental tendencies of different stylistic origin.


We look forward to welcoming you onsite. Meet with new potential business partners, re-new old acquaintances and pursue new international trade opportunities. CAAMA members receive a discount on their CMW registration.

The International Marketplace hosted close to 1,000 B2B meetings around CMW in 2023. The 2024 Spotlight is on India, home to IPI (India Phonographic Industry) – the 2nd oldest music industry org. in the world involved in protecting copyright When CAAMA produced its Spotlight on India in 2010, only 7.5% of India was connected to the internet. In 2022 India was ranked as the 2nd largest online market worldwide, 2nd only to China. Now, 52% of India is connected, The 2024 Spotlight will tap new opportunities which were not accessible 14 years ago.  CAAMA’s 2024 Spotlight will provide fresh access to this industry, which is one of the world’s most established.

Sign in online here to participate in the pre-arranged, curated B2B meetings.

CAAMA’s International Marketplace trade hub will be open daily from 10:00 AM to 5:00 PM EDT during CMW.

You will find us in the room with all the flags.

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