Embedded within the convention, the International Marketplace serves dual purposes, as a provider of key services to international delegates and as a physical space for networking with others from Canada and around the world.
International Delegates and Incoming Trade Missions are onsite at CMW…
CAAMA has opened many new markets for Canadian artists and industry. International outreach is the cornerstone to the overall success of developing new opportunities for CAAMA members and the Canadian industry at large. CAAMA works to identify and introduce international industry leaders and leading talent buyers has played an undeniable part in the long-term success of many Canadian-owned independents and artist entrepreneurs.
China’s first-ever music mission was to CAAMA’s International Marketplace at CMW more than a decade ago, with India in 2010, South East Asica and Singapore in 2011, Latin America, Spain and Portugal in 2012, Japan in 2013, Brazil and Germany in 2014, France and Italy in 207, and Mexico in 2018. South AFrica brought its first-ever music mission to go anythere, to the International Marketplace in 2019; 2021 saw participants from Poland, Singapore, Jamaica, South Korea, Taiwan, Japan – amongst others, with a Spotlight on the Netherlands and a 2022 Spotlight on Poland and Japan. The 2023 Spotlight was on the African continent and initiated a bridge-building effort with other organizations such as the pan-African Africa Music Rising Conference in South Africa. The 2024 Spotlight is on India.
2024 Spotlight on India
CAAMA’s Spotlight Country for 1024 is India. When CAAMA produced a Spotlight on india in 2010, only 7.5% of the country was connected to the internet. In 2022, India was ranked as the 2nd largest online market worldwide, 2nd only to China. Now, 52% of the country is connected, with the bulk of interet consumption goin g towards entertainment, communications and social media. In 2023, India had 1.2B+ users. This is projected to hit 1.6B by 2050. The 2024 Spotlight will tap new opportunities whcih were not accessible 14 years ago. CAAMA’s 2024 Spotlight will provide fresh access to the industry, which is one of the world’s most established. it is home to IPI (India Phonographic Indust4ry) – the 2nd oldest music industry organization in the world involved in copyright protection.
Measurable Results
In 2023, CAAMA pre-arranged close to 1,000 curated meetings between 95 internationals and 63 Canadians. Canadian B2b meeting and trade activities participants reported outcomes from potential or actual revenue f$3,759,850 to $5,548,050 – based on direct feedback from meeting participants. Over the past 11 years alone, CAAMA export & trade activities have generated from $44.7M to $52.3M in potential or actual fuding, as reported by Canadian participants.
Strategic Trade Activities
International Marketplace networking and pre-arranged, curated B2B meeting sessions with countries and sectors such as Festivals, Agents”, Venues, Talent Buyers – or “Meet the Music Supervisors and Sync Agents”, and Meetings with Spotlight countries are designed to increase visibility, touring, music placements etc. for Canadian artists.
CAAMA’s trade activities have led to meetings with buyers from major music festivals such as SXW, Coachella, Lollapalooza, Summerfest (USA), Incheon Pentaport Rock Festival & YOURSUMMER Music Festival, Legend of the Guardian Festival (South Korea), Summer Sonic or Fuji Rocks (Japan), The Cape Town International Jazz Festival (South Africa), Reeperbahn (Germany), LiveAtheart (Sweden), Westway Lab (Portugal) Wonderwall (India), Linecheck (italy) Afrofest, FAME (Africa), Branded Live, Music matters (Singapore) or the Great Escape (UK).
Follow-up with International Contracts or Meet New Potential Partners from Around the World
Follow-up with contacts made at Eurosonic, ADE, Reeperbahn or SXSW and make new connections through missions from Spotlight and Focus countries, or sectors in attendance such as Live / Festivals, Music Supervisors / Synch, Booking Agents, A&R Reps, the Mentor’s Cafe, etc. The International Marketplace team and Music Ambassadors are ready to help you connect with the delegates you want to do business with. In advance, preview the online list of IMP participants who will be on-hand looking to do business in Canada.
Sign in early, provide your objectives and we’ll help you make the right connection.
- Hosting receptions
- Setting up international exhibits and booths
- Presenting information panels on their international territories
- Participating in international meetings, prearranged one-on-one meetings and mentoring sessins
Embedded within the convention, the International Marketplace serves dual purposes, as a provider of key services to international delegates and as a physical space for networking with others from Canada and around the world.
CAAMA members and CMW delegates can participate in a series of targeted business-to-business meetings through the International Marketplace at CMW. Contact khahn300@gmail.com for more details.
The meeting place for International and Canadian delegates looking to do business with each other.
The International Marketplace (IMP) at Canadian Music Week organizes business-to-business meeting sessions with incoming mission delegates.
CAAMA shone a Spotlight on Poland on Thursday, April 20 2022, welcoming its first official music mission from Poland to Canada. The Focus is on The Netherlands and is aligned with the international trade activities celebrating the 75th Anniversary of the Liberation of the Netherlands by Canada.
The International Marketplace organized virtual meetings in support of the 2022 SPOTLIGHT ON JAPAN on May 31, 2022 for a round of close to 300 meetings with CAAMA members, Canadian participants and japanese buyers and professional
International Delegates and Incoming Trade Missions are onsite…
Follow-up with contacts made at Eurosonic, ADE, MIDEM, Reeperbahn or SXSW and make new connections through missions from Spotlight and Focus countries, or sectors in attendance such as Live / Festivals, Music Supervisors / Synch, Booking Agents, A&R Reps, the Mentor’s Cafe, etc. The International Marketplace team and Music Ambassadors are ready to help you connect with the delegates you want to do business with. In advance, preview the online list of IMP participants who will be on-hand looking to do business in Canada.
Sign in early, provide your objectives and we’ll help you make the right connection.
- Hosting receptions
- Setting up international exhibits and booths
- Presenting information panels on their international territories
- Participating in international meetings, prearranged one-on-one meetings and mentoring sessions
International Marketplace activities include:
– Panels on Spotlight and Focus Countries
– International One-on-One Meetings
– Formal and Informal Networking Opportunities, Receptions
– Mentoring Sessions
– Speaking and Panel Opportunities
– Spotlight Showcases
The 2024 International Marketplace at CMW is presenting a Spotlight on India. CAAMA will also welcome international export offices and buyers from a variety of countries and sectors, in town to do business with Canadians.
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