Three Creative Marketing Strategies Inspired by the Music Industry’s Collapse

What changed the music industry? Reaching consumers is more difficult as the use of traditional channels of advertising continues to fade. Today, consumers have choices, and a great many of them, … [Read more...]

Streaming Services Poised to Drive Profitable 2nd Digital Revolution

According to Goldman Sachs, Sreaming services are poised to drive a second and more profitable “digital revolution” in music after more than a decade of value destruction from piracy and un-bundling. … [Read more...]

The Musician’s Guide to Creating an Effective Music Marketing Plan (Part 1 of 3)

Chris Hacker here, I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers. Over the years I’ve seen the … [Read more...]

What They Really Mean: The Musician’s Guide to Industry Speak

Dear Bandsies, You email your heart out to target industry people and you are probably used to not getting many responses. This is the life of a hustling artist. Don’t hate it – embrace it. I … [Read more...]

Tips on Pitching Your Songs to Music Supervisors

If you have ever considered submitting your music for film, TV, advertising, games or any screen-based opportunity, or wondered how, any networking session with music supervisors is a great place to … [Read more...]