• To raise awareness and appreciation of Canadian artists and sound recording nationally and abroad

• To identify and stimulate export opportunities for Canadian sound recording capabilities and musical products

• To provide timely market intelligence and professional development opportunities to the sound recording industry and provide access to education and training for new, up and coming members of the music business

• To support and provide national/international showcase opportunities for new and emerging Canadian musical talent

• Policy development research and consultation around those issues affecting members of the Canadian musical community from all cultural backgrounds and at all levels of the music business