CMW 2020 Spotlight on Poland (May 20-22, 2020)


CMW shines a Spotlight on Poland in May 2020, welcoming the largest official music mission from Poland to Canada to open new trade routes between our respective music markets. The initiative has been a few years in the making, collaborating with Music Export Poland and the Embassy of Canada to Poland in Warsaw.

It is one of the Top 20 contributors to Global Growth. Poland ranks #22 worldwide, according to IFPI – with a trade value of US $114 million – #31 for Streaming, #33 for Other Digital, #16 for Performance Rights, #27 for Synchronization, #10 for Physical.  
 
Poland is Canada’s largest goods trading partner in central and eastern Europe and presents an extremely stable economic and political environment. Canada was the first country to approve Poland joining the NATO Alliance. Poland & Canada cooperate on common issues on many fronts.  For the past two years, CAAMA has been developing Spotlight activities with Poland, to present at CMW in May 2020.
 
The country measures 41,526 sq. km, about 32 times smaller than Canada, with a population of 38.5 million people – only 2.9 million fewer people than Canada.  It is the 92nd  most densely populated country in the world. In 2018, the number of mobile subscriptions in Poland was approximately 51.1 million, indicating multiple subscriptions. In 2019, 75 percent of the population is online, with the percentage projected to grow to 79.3 percent by 2023.
   
Poland is ranked 13th among the fastest developing e-commerce markets in the world, with an e-commerce market expected to reach US $13.5 billion by the end of 2019. There is a total of 28 million internet users in Poland, 66 percent of them shop on-line.  More than half of customers use multiple devices for on-line shopping.  E-commerce platforms and shops increasingly invest in advanced analytic tools, including artificial intelligence.  The industry primarily reaches customers via social media, personalized advertising and content marketing.   

Download the Market Access Guide to Poland