Three Creative Marketing Strategies Inspired by the Music Industry’s Collapse

What changed the music industry? Reaching consumers is more difficult as the use of traditional channels of advertising continues to fade. Today, consumers have choices, and a great many of them, … [Read more...]

Streaming Services Poised to Drive Profitable 2nd Digital Revolution

According to Goldman Sachs, Sreaming services are poised to drive a second and more profitable “digital revolution” in music after more than a decade of value destruction from piracy and un-bundling. … [Read more...]

Fractions to Fortunes: Recording and Songwriting Income Streams in the Digital Era

Entertainment lawyer Chris Taylor (B.A., LL.B) breaks down how artists can stay on top of new forms of income streams in the digital world. The views and opinions expressed in this article are not … [Read more...]

Streaming Report Card 2014

2014 was the year streaming broke through to mainstream consciousness, not because of the marketing prowess of Spotify but because Taylor Swift decided to withdraw her content from the Swedish … [Read more...]

The Musician’s Guide to Creating an Effective Music Marketing Plan (Part 1 of 3)

Chris Hacker here, I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers. Over the years I’ve seen the … [Read more...]