Three Creative Marketing Strategies Inspired by the Music Industry’s Collapse

What changed the music industry?

Reaching consumers is more difficult as the use of traditional channels of advertising continues to fade. Today, consumers have choices, and a great many of them, so they can easily tune out advertisements, and with digital natives entering the consumer market soon, this trend will only continue.

If businesses want to stay ahead, they need to think more like Radiohead and Mellencamp and get creative with their promotional strategies. Here are three simple ideas businesses can run with:

  1. Leverage influencers
  2. Placement
  3. Consider Podcasts

Here are three simple ideas businesses can run with.

SOURCE: Peter Gasca, Startup Consultant, Entrepreneur