2019 Market Access Guide on South Africa

The Canadian Association for the Advancement of Music and the Arts (CAAMA), in association with Canadian Music Week, is opening up access for Canadian artists and music companies to do business with music companies and market specialists from South Africa.

Today South Africa is the 31st-largest market for recorded music, with the industry employing more than 20,000 people.

The country has been ranked by the World Bank one of the most industrialized in Africa. It boasts the second largest economy in Africa.

CAAMA is getting ready to welcome its first-ever official incoming mission from South Africa. Lauded for its peaceful transition from apartheid under the astute leadership of revered political prisoner and former president Nelson Mandela, South Africa stands out as a beacon of hope and democracy to the rest of the world. The country is now under the rule of Mandela’s political party, the African National Congress, since 1994.

With a population of 54.8 million people, South Africa has the 27th highest population in the world, in an area of 470,900 mi². To put this in context, it is about eight times smaller than Canada, with a population density 11 times greater than Canada.

It is a growth market. Streaming revenues saw a phenomenal increase of 89% in 2017.  Video streaming was also up 24% year over year. Worldwide, it also ranks #35 for Digital, #25 for Physical, #34 for Performing Rights and #26 for Synchronization Rights.

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