2014 I Respect Music

Artist & Entrepreneur Blake Morgan Keynotes a Discussion on His Grassroots ‘I Respect Music’ Campaign and Online Advocacy at the 2014 Global Forum

How to successfully engage artists in campaigns advocating for their rights and the value of music has been a topic of much debate at the Global Forum. Musician David Lowery and filmmaker Ellen Seidler, two previous speakers, both explored the issue at length.

Therefore the grassroots campaign started by artist and entrepreneur Blake Morgan is a terrific case study for the Global Forum. What stemmed from the Internet Radio Fairness Act debacle in the United States and artist backlash against Pandora has grown into a movement centered around the idea that music should be respected.

In just the first 30 days of the campaign, Blake Morgan’s I Respect Music campaign garnered more than 10,000 signatures to a petition urging the US Congress to extend public performance royalties on sound recordings. The campaign, which asks musicians and music lovers to tweet a photo of themselves with a sign proclaiming #IRespectMusic, has received a lot of support including high profile artists and fans like Patrick Stewart, David Byrne, Gloria Steinem, Clap Your Hands Say Yeah, Roseanne Cash, Jane Fonda, and more.

What has made the I Respect Music Campaign so successful? What’s next on Blake’s radar?

Watch keynote speaker Blake Morgan and host Chris Castle of the Music Technology Policy blog as they discuss the campaign.

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